I LOVE Vera...Aloe Vera that is.

Get it? When you mouth the words “Aloe Vera,” it looks like you’re saying “I love Vera.’ Never tried it? Me either, but Veras everywhere just felt special. Now that I’ve broken the ice, let’s get to the good stuff.

We think it’s important that you understand exactly what it is that you are putting on your skin and hair when you use Princess Mudd products. We use all natural ingredients carefully selected to promote healthy skin and hair. Let’s examine the benefits of one of our favorite ingredients, Aloe Vera, on your hair. There are over 200 species of the Aloe Vera plant. The specific strain we use is Aloe Vera Barbadensis Miller, which is used for medicinal properties. The irritant inside Aloe Vera Barbadensis Miller located directly under the skin of the plant is removed and nothing is added.

Although Aloe Vera was originally found in the Arabian Peninsula as well as North Africa, you don’t have to look far for the Aloe Vera plant today. You can purchase it at your local florist or gardening store. It can be obtained all over the world. Most importantly, it is contained in all Princess Mudd hair and skin care products along with other powerfully essential ingredients.

Aloe Vera is most recognized for its healing properties. However, both the juice and gel are very beneficial for the skin. It prevents wrinkles and fine lines, moisturizes dry skin and helps with skin rashes and acne. Most people already are aware of how useful Aloe Vera is for your skin. Until recent years, not many people thought about how it can improve natural hair appearance and health.

In fact, celebrity hairstylist, Gabrielle Corney, whose clients include RHOA's Kandi Burruss and Sheree Whitfield, Evelyn Lozada, Brandy and June Ambrose, admits she only found out how valuable Aloe Vera is for hair by accident. In her 2017 interview with Essence, the magazine denoted: “It all started when she began using the plant on her face and would sometimes accidentally get it in her hair. After a while, she noticed that her hair was healthier, softer, fuller and that the gel didn’t leave any residue. From then, she was hooked and sharing her success story with clients.”

Additionally Essence noted, “There are a myriad of natural remedies that a single Aloe Vera plant can produce, but according to Corney, “it specifically can help our edges because the gel’s enzymes can rid the scalp of dead cells and promote the regeneration of skin tissue around the hair follicles.””

According to drhealth.com, Aloe Vera contains a number of essential nutrients that are important for treating damaged hair and scalp issues. Among those nutrients, they highlight amino acids, proteins, minerals and vitamins, especially vitamins A, C, and E. The site further notes that research conducted by researchers at the University of Hawaii yielded findings that “Aloe Vera has been used for natural hair treatment since the time of ancient Egypt. Aloe Vera contains enzymes that directly increase hair growth and make hair look healthy. Proteolytic enzymes contained in Aloe Vera capable of eradicating dead skin cells in the scalp that can clog the hair follicles and cause difficulty to grow and get the nutrients.”

Moreover, there are so many advantageous reasons to include Aloe Vera in our products. A plethora of sources cite the following as key benefits of using Aloe Vera:

· Increases hair growth

· Calms an itchy scalp

· Deep cleans oily hair

· Strengthens and repairs hair strands

· May promote hair growth

· Alleviates frizz

· Moisturizes dehydrated hair

· Balances the pH of your hair

· Anti-Inflammation for scalp

· Prevents hair loss

· Heals burns

· Soothes Sunburn